Discover how to write perfect pitches that get you picked, published and paid.
Pitch Rockstar’s the ultimate guide to writing pitches that people actually reply to.
No more radio silence.
Get that instant “YES” in your inbox from any journalist, podcaster or producer you pitch.
Discover how to write perfect pitches that get you picked, published and paid.
Pitch Rockstar’s the ultimate guide to writing pitches that people actually reply to.
No more radio silence.
Get that instant “YES” in your inbox from any journalist, podcaster or producer you pitch.
“I used Pitch Rockstar and landed a cover and a 3 page feature on my first pitch!”
I’m an introvert and assumed that people that get press coverage are more famous or better connected than me.
Adela taught me how to pitch effectively and that people who get featured anywhere get there because they asked to be there.
YEP! That's me holding the Yorkshire Post magazine 2 months ago not quite believing I’m in 3 pages of it AND the cover!!!).”
— Effie Burns, Artist
“Pitching with Pitch Rockstar works! I heard back from the journalist within 24 hours!”
Earlier this year I sent out a load of pitches and hadn’t received a single response. Last week I went through Pitch Rockstar and applied the techniques to a new pitch. 24 hours later I heard back from a journalist at Grazia and she invited me to send her further details for a potential story.
Funny thing is I’d pitched to this very journalist before but in a very different way – and didn’t hear back - so pitching with Pitch Rockstar works!”
Iona Holloway, Founder and Best-Selling Author
Pitch Rockstar will kickstart your pitching journey even if you feel clueless on where to start or what to write.
Inside Pitch Rockstar you’ll learn:
What to write in a pitch
How to start from scratch
How to pitch yourself to complete strangers
No idea what to say? Pitch Rockstar gives you an easy-to-use story-telling frameworks to help you tell your story with ease and confidence.
Pitch Rockstar helps you identify where to start so that all your efforts link back to your business goals.
Pitch Rockstar guides you step-by-step how to open the door, create trust and build a relationship.
“A complete game-changer. I was able to completely reframe the way I saw doing my own PR.”
— Dr Anna Colton, Clinical Psychologist
“Adela’s reminded me that my story is powerful, my voice is powerful, that you don’t need to have connections.”
— Annabel Chown, Author
“Promoting my business now feels feel less scary and more achievable.”
— Iris Gibson, Video Content Creator
“Adela’s content is brilliantly written, honestly absolutely masterful.”
— Fleur Emery, Start Up Expert
Want to hear the magic “Yes” to all your pitches?
And be featured everywhere you want?
Yeah I know you secretly do. Pitch Rockstar shows you how.
Instead of:
✗ Always sending your pitches into a blackhole
✗ Wondering what to write in a pitch
✗ Feeling confused about how to build a relationship with someone you don’t know
✗ Feeling demoralised by it all and just giving up
Imagine:
✔️ Writing strong email pitches that receive replies
✔️ Being invited onto all those interviews, IG lives, conferences, podcasts you really want to be on.
✔️ Buying a magazine, seeing your face in there and getting instant sales
✔️ Boosting your credibility with media logos on your site.
✔️ Enjoying writing pitches and getting addicted to it!
✔️ Eventually not pitching and having journalists approach you after 2 years because you’ve left a brilliant digital footprint.
And you can achieve this.
I’ll show you how in Pitch Rockstar.
Note. Local taxes are added if applicable. All sales are final.
Here’s what you’ll learn In Pitch Rockstar.
The no. 1 rule to follow to get someone to reply.
How to craft a brilliant pitch that’ll land features.
What makes a good pitch and a bad pitch with real-life examples.
Techniques to nail your subject lines and get that pitch opened every time.
10 pitch mistakes everyone is making and how you can avoid them.
How to build a relationship in an email with someone you don’t know.
How to communicate clearly what your business does.
Nailing call to actions in both your pitch and feature to drive sales.
“I don’t know about you but when I hear about PR, I vomit a little. That is until I met my PR Hero, Adela.”
If you want to start your own business and are wondering how the hell to get comfortable enough to sell your services online like I just did, reach out to Adela.
You will not find one cringey word in her work, but what you WILL find are actionable steps on going from hidden to hot shit.
— Delfina Hoxha, Writer
Here’s what’s inside Pitch Rockstar...
Pitch Rockstar’s Email Pitch Writing Course is a beautifully designed pdf doc.
Think of it as your side-by-side Pitch Buddy breaking down everything you need to know.
And turning your pitches from “What on Earth do I write?” to “OMG everyone’s replying!”
12 Chapters on everything you were too shy to ask.
How to build a relationship with someone you don’t know
What to put in a pitch
How much selling should I do in that 1st email?
How to craft your business story when you’re stuck
How to start strong from scratch
How to use things like Subject Lines, PS, relationship hooks and CTAs effectively.
13 Real Life Email Pitch Case Studies
We break down line by line why these worked so you can apply the same strategies to your pitches.
Think York Notes of Pitches!
The Perfect Pitch Checklist
Cross check your pitch to maximise its chances of being opened and replied to!
What you’d pay a publicist:
Traditional PR agents cost $1000 to $10,000 a month.
That’s usually on a retainer style contract.
That’s £12,000 a year for a freelance PR agent or £96,000 for a top one.
It’s a lot of money for a small business trying to find their feet and become profitable in the early years.
That’s why I created Pitch Rockstar. So you can start getting your business in the press from Day 1.
What does Pitch Rockstar cost?
£297
✓ Over 100 pages of teaching
✓ 13 Real Life Email Pitch Case Studies
✓ The Perfect Pitch Checklist
✓ 12 Chapters on crafting the perfect pitch
Note. Local taxes are added on purchase if applicable. No refunds.
What other PR Rockstars are saying…
Adela’s reminded me that my story is powerful, my voice is powerful, that you don’t need to have connections.
I love Adela’s energy. She combines a razor sharp intelligence, a really great analytical mind with great emotional intelligence and people skills. She’s really helped me to regain a sense of confidence and inspiration having felt a little flat and given me lots of practical tips.
—Annabel Chown, Author
Everything I learned from Adela was valuable
Everything I learned from Adela was valuable. But the two things that really struck me were 1. Her creative thinking and her ability to think of unusual and interesting ways to put your name out there that I would never have thought of on my own. 2. The power of human connection and the importance of kindness and kind gestures. And connecting with others and building those relationships that will eventually set your business apart and make you the type of person that people will want to talk about and work with. It’s been a game changer to think in these ways and I’m so glad I have these tools in my toolkit for my business.
—Frenchie Ferenczi, Strategy Consultant
Adela’s content is brilliantly written, honestly absolutely masterful.
—Fleur Emery, Start Up Expert
A complete game-changer.
I was able to completely reframe the way I saw doing my own PR.
—Dr Anna Colton, Clinical Psychologist
I now have so much clarity and confidence to grow my brand.
Adela, your brain’s amazing!
You’ve given me so much clarity and confidence on growing my brand.
I highly recommend Adela for any start up.
You will be blown away by what she has to offer!
—Carla, Entrepreneur
Promoting my business now feels feel less scary and more achievable.
I never felt particularly comfortable putting myself out there and promoting my business. But after working with Adela things feel less scary and more achievable. I think that has something to do with the way Adela has structured her content and presented it with anecdotes and her personal experience. That really spurs you on.
—Iris Gibson, Video Content Creator
And you can join these PR Rockstars too. Pitch Rockstar will show you:
✔️ Where to start with PR
✔️ Write a pitch
✔️ Build a relationship with someone you don’t know.
✔️ Sell yourself in an email
✔️ Build a compelling story for your business
✔️ Maximise your sales when landing a feature
✔️ Get yourself fully prepared if a journalist reaches you.
✔️ Pitch for podcasts and guest blogs
✔️ Use Call to Actions effectively to drive a response
✔️ Create brilliant subject lines to get your emails opened
Buy Pitch Rockstar now for just $297 and learn how to instantly pitch your business without the overwhelm.
Note. Local taxes are added if applicable. No refunds.
Pitch Rockstar is perfect if you want to:
Master pitching like a pro
Grow your audience and drive sales
Be seen and heard in magazines, podcasts, newsletters, blogs, TV and social media
Raise your profile and credibility
Stop emailing pitches to black holes and hear back
Capture the reader’s attention with a compelling story
Emotionally connect with your reader
“What if I’m not confident?”
And other FAQs
Q: What if I’m not confident?
Confident people are made not born. Your confidence will grow as you put out strong pitches. Pitch Rockstar will teach you exactly how to craft a perfect pitch. Once you start hearing back, your confidence will sky-rocket and I promise you you’ll get addicted to it. You’ll start collecting logos on your site like your teenager sticker collection!
Q: How long will Pitch Rockstar take to complete?
How soon do you want to get featured? You’ll get instant access to Pitch Rockstar so like a tub of ice-cream you can devour it all in one go or take small bites every week.
You might have something in mind you want to pitch for. You can use Pitch Rockstar immediately to work through that side by side and nail that pitch.
Q: Normal people like me don’t get into magazines or podcasts
That’s exactly what I thought until I saw my face and my business in all that press. Editors have smart readers. They need normal people like you and me otherwise their readers switch off.
Q: Can’t I outsource this? It sounds like hard work.
Yes, you can. You just need to pay a lot for it. I teach you the life-long skills for whatever business you run now and in the future.
Q: I get butterflies when I think of pitching.
Fear often comes when we don’t understand something. Pitch Rockstar will replace your fear with clarity and confidence. The pep talk at the beginning will reframe how you see pitching. The deep dive chapters show you exactly how to craft a perfect pitch. The real life examples prove journalists aren’t that scary and that you’re actally doing them a favour. You’ve got this.
Q: Can Pitch Rockstar be resold?
No, absolutely not. Reselling of Pitch Rockstar is against the Terms and Conditions of the digital product as stated in the Terms and Conditions agreed by all customers in the checkout process. Warning: Adela has worked closely with some of the world’s best lawyers. Don’t bother copying her. You’ll invite a wave of litigation from badass lawyers for years to come.
Q. Is Pitch Rockstar just for people pitching to magazines?
Nope. Pitch Rockstar is for anyone pitching their business to grow their audience, boost their credibility, raise their profile and get sales.
It’s for entrepreneurs wanting to be featured in podcasts, blogs, newsletters, Instagram lives, magazines, newsletter and collaborations with entrepreneurs. The principles in the course can be applied to emails, direct messages, voice notes or face to face meetings
How will Pitch Rockstar teach me?
Over 100 pages of advice packed into a beautifully designed pdf so that you refer to the document as you craft your pitches.
An energising welcome video explaining how to get the most out of the course.
13 email critiques from real life pitches that have landed features in the Sunday Times, the Financial Times and more.
Feeling utterly clueless about pitching? Don’t worry I’ve got you.
Note. Local taxes are added if applicable. No refunds.
I’m Adela and my last business was featured in Harvard Business Review. Without me pitching.
12 months earlier I was drowning, trying to run my business and do FB Ads, network, social posts, blogs and constantly feeling I wasn’t getting anywhere with it. I’d fired 2 publicists because I was running out of money and not getting any tangible results.
I had nightmares about returning to my dull consulting job. And then I realised something. I’d spent 20 years as a management consultant being judged every day because of the colour of my skin. I’d already been pitching non-stop for 20 years. So I decided to focus hard on one thing. Pitching my business myself to the media.
This is what I achieved in 12 months:
14 pieces of press in publications like The Guardian, Stylist Magazine, and The Telegraph
4 full pages in The Sunday Telegraph worth $150k free advertising
Turned down TV appearances in the Dragon’s Den and press when it didn’t feel right for the business
In 18 months I got my start up featured here without spending a penny:
Those logos add so much credibility, right? Let’s make this happen for you.
Note. Local taxes are added if applicable. No refunds.